“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Richard Branson
The Importance of Investing in Your Workforce
Aspect3Sixty truly believe that a motivated workforce is a productive one and that people who feel valued and part of the company, its growth and development, are happy employees. All of these positive vibes combine to underpin our aim of having the reputation of being a great employer.
We are fully aware that as powerful as a positive reputation is, having a negative reputation is much more interesting to broadcast and much more readily listened to and talked about by current and potential employees as well as clients. To be classed as an employer who doesn’t ‘look after’ its staff is a dangerous position for any business to be in.
There is a means of avoiding this negative reputation and that is by understanding the importance of investing in your workforce and by more importantly acting to develop your most valuable resource – your talented people.
As proven by Aspect3Sixty and our commitment to our workforce there is also no reason why you can’t apply the same philosophy to self-employed technicians and contractors.
Make it a priority
Investing in people should be a priority, and not just every now and then when you want to recruit more people, it needs to be a constant, consistent priority. This means that you understand the true value of getting the right people and holding on to them.
Retaining qualified, trained and experienced staff is the biggest investment any company can make. And here’s why;
- Improved retention – hiring new or replacement staff is expensive. There are advertising costs, time and resources needed to shortlist and interview, the induction process… the list goes on. By investing in your people, the ‘leave and never return rate’ is slowed down, people either stay or (in the case of the self-employed) leave and come back for future workscopes but it is important that people are allowed to continue to develop.
- Better morale – competition, insecurity, name it what you will, there are many reasons why companies don’t invest in their employees. Putting people in boxes and assigning them to the same mundane tasks will not help their emotional well-being. When people are bored, they look elsewhere for a challenge and a business is back in the rut of spending a huge chunk of its cash on recruiting replacement staff. Employees and the self-employed who are invested in, who are given opportunities to develop, try out new ideas and so on, will have a greater opinion of themselves and higher morale too.
- Garner loyalty – there is an assumption that simply because they employ people, their staff will be loyal to them. This is a misplaced assumption and one that is dangerous. Just like you nourish the loyalty of consumers, you need to nourish the loyalty of employees. Why wouldn’t you want to give them development opportunities?
Won’t they all leave?
It is a common belief amongst some business leaders that by up-skilling their workforce, they will move on to other opportunities. In an effort to prevent this, they have their employees sign contracts that if they leave within a specified timeframe, they have to pay for the training.
But what you will find is that companies who invest in their staff – self-employed technicians included – find that their staff are more likely to stay with them. But here’s the rub: you need to provide opportunities within the company for them to flex their new-found skills and up their level of responsibility.
Aspect3Sixty believe that to get the best out of your staff It’s down to you to allow them to prove themselves as being capable and where necessary for you to provide the investment for training and development in those areas where they may be lacking.
Investing in people – the driving force of your business
Your people are your business. Without them, you are nothing more than a name above a door. A company that has a track record of looking after its people, caring for them, providing opportunities for professional and self-development is one that is – and will continue to be – successful.
‘’Train people well enough so they can leave, treat them well enough so they don’t want to.’’ Richard Branson